Privacy Policy

Introduction

mornavexi.top Ltd ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at mornavexi.top or use our education marketing analytics services.

We are the data controller for the personal data we collect and process. Our registered office is located at 35 School Lane, Liverpool, Merseyside L1R 1KU, United Kingdom. Our company registration number is 61432597.

Data We Collect

The types of data we collect depend on how you interact with our website and services. The data we collect includes personal information you provide directly to us and information automatically collected through your use of our website.

Information You Provide

When you contact us, request information, or use our services, we may collect the following personal data:

• Name and contact details (email address, phone number)
• Institution name and your role within the organisation
• Information about your marketing needs and challenges
• Communications you send to us, including enquiry forms and support requests
• Payment and billing information (for our services)

Information We Collect Automatically

When you visit our website, we automatically collect certain technical information:

• IP address and browser information
• Pages visited and time spent on our website
• Referring websites and search terms used
• Device information and operating system details
• Cookie data (see our Cookie Policy for more details)

How We Use Your Information

We use your personal data for legitimate business purposes and in accordance with applicable data protection laws. The specific ways how we use your information include providing our services, responding to your enquiries, and improving our website functionality.

Service Provision

We use your data to provide our education marketing analytics services, including:

• Processing your service requests and managing your account
• Providing customer support and technical assistance
• Delivering analytics reports and insights
• Processing payments and managing billing

Communication

We may use your contact information to:

• Respond to your enquiries and provide requested information
• Send service updates and important account notifications
• Provide marketing communications about our services (with your consent)
• Conduct customer satisfaction surveys

Website Improvement

We analyse website usage data to:

• Improve our website functionality and user experience
• Understand which content is most valuable to visitors
• Optimise our website performance and security
• Develop new features and services

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contract: Processing necessary for performing our services
• Legitimate interests: Improving our services and website functionality
• Consent: Marketing communications and non-essential cookies
• Legal obligation: Compliance with accounting and tax requirements

Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share your information only in the following circumstances:

Service Providers

We may share data with trusted third-party service providers who assist us in:

• Website hosting and technical infrastructure
• Email delivery and communication services
• Analytics and performance monitoring
• Payment processing and billing

Legal Requirements

We may disclose your information if required by law or in response to:

• Legal proceedings or court orders
• Regulatory investigations
• Protection of our rights and property
• Prevention of fraud or illegal activities

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Our data retention practices are based on the type of information and the purpose for which it was collected.

Retention Periods

• Enquiry data: 3 years from last contact
• Customer data: 7 years after contract termination (for accounting purposes)
• Website analytics: 26 months (Google Analytics default)
• Marketing data: Until consent is withdrawn or 3 years of inactivity

Your Rights

Under GDPR and UK data protection laws, you have several rights regarding your personal data:

Access and Portability

You have the right to request a copy of the personal data we hold about you and to receive this data in a structured, commonly used format.

Correction and Deletion

You can request that we correct inaccurate personal data or delete your personal data when it's no longer necessary for our legitimate business purposes.

Restriction and Objection

You may request that we restrict the processing of your personal data or object to certain types of processing, including direct marketing.

Withdrawal of Consent

Where we process your data based on consent, you have the right to withdraw that consent at any time.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures

International Data Transfers

We primarily process data within the UK and European Economic Area. If we transfer your data outside these regions, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

Children's Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected such data, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Supervisory Authority

If you believe we have not handled your personal data in accordance with this policy, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.